Shobana Cooke Wellness
Background
Shobana Cooke Wellness is a holistic space that blends yoga, Ayurveda, and mindful living. Rooted in ancient practices but attuned to modern life, the brand guides its community toward balancing body, mind, and spirit. The focus is on deep, lasting transformation rather than quick fixes, with offerings that include yoga classes, ritual-based practices, and wellness workshops.
The Challenge
While Shobana Cooke Wellness had a strong philosophy and loyal following, its digital presence needed structure to reach new audiences and increase engagement. The content was authentic but inconsistent, and the brand’s storytelling potential wasn’t fully translated into social platforms.
The key challenges were:
Low posting frequency
Minimal reach beyond followers.
Limited visibility for core offerings such as yoga and wellness.
Our Approach
We restructured the content strategy with a focus on consistency, storytelling, and visual identity.
Content Calendar
Shifted from sporadic posting to a rhythm of 1–2 posts and 1 reel weekly.
Balanced educational content (yoga, ritual practice, homeopathy) with community-driven storytelling.
Brand Storytelling
Highlighted Shobana’s unique voice: where ancient wisdom meets modern practice.
Introduced immersive rituals (bathing, sound bowls, elements) into reels, designed for shareability.
Engagement Tactics
Used reels with sensory, ritualistic elements to expand reach beyond current followers.
Optimized visuals for both aesthetics and relatability while grounding the brand while appealing to new audiences.
Results
Views grew by +89% month over month.
Content consistency directly correlated with reach expansion.
Reels performed best, with the top “Ritual Bathing” reel earning 2K+ views. 33.8% non followers reaching close to 4,714 organic followers.
Profile activity increased by +22.7%
Visits increased by +21.5%
External Link taps increased by +52.2%
Overall Engagement: Nearly 6x more visibility in just two months.
Testimonial
“Much gratitude to the team at Katha for their professionalism and creativity. It’s taken me a long time to find a marketing agency that understands and delivers a campaign and vision that encapsulates the essence of the work I do. The team at Katha has delivered above and beyond on commitment, attention to detail and creativity. This allows a small business such as 1948 shop and Shobana Cooke Wellness to continue to do the work we love and leave the marketing to a team to help us position the brands in a way that express our unique story.”
Shobana Cooke
Conclusion
Through a structured digital strategy, Shobana Cooke Wellness went from steady but quiet growth to visible, engaged expansion in just a few months. By weaving ritual, storytelling, and rhythm into content, the brand is now reaching new audiences while staying rooted in its philosophy of balance and wholeness.
