Theva Residency
Background
Perched in the hills of Kandy, Theva Residency is not just a hotel — it is an intimate retreat. With clean architecture, intentional design, and panoramic views, Theva offers guests a chance to slow down and reconnect. Unlike traditional luxury properties, Theva is defined not by opulence, but by stillness, light, and a sense of presence.
The Challenge
Although Theva had strong word-of-mouth recognition and accolades (including award recognition in 2025), its digital presence didn’t fully reflect its uniqueness. The property needed:
Improved social visibility to attract new audiences.
Content that communicates intimacy and atmosphere beyond generic hotel imagery.
Consistency in posting to sustain engagement and build long-term reach.
Our Approach
We implemented a refined social media strategy focused on storytelling, authenticity, and content diversification.
Visual Storytelling
Highlighted light, texture, and details of the property to differentiate Theva from typical “luxury resorts.”
Balanced lifestyle imagery (dining, rooms, views) with guest experience highlights.
Content Consistency
Increased regular posting across reels, posts, and stories.
Structured cadence of content tied to seasons, awards, and guest experiences.
Engagement Expansion
Reels designed for reach (e.g., food experiences, staff highlights).
Leveraged behind-the-scenes and human-centric content to strengthen relatability.
Results
15K total views (+200% increase since April).
70% from non-followers (+13% vs. August).
8.9K followers (+100 net new since April).
Views tripled in just 6 months.
Stronger visibility to new audiences, with non-followers making up the majority of views.
High-performing posts featured staff, cuisine, and atmosphere — showing resonance with both international and local audiences.
Highlights
Top Content:
Chef Feature (840 views).
Team Highlight (874 views).
Cuisine & cocktails posts consistently crossing 700–800 views.
Total 90-day performance: 48.8K views (0% from ads, 100% organic reach).
Content breakdown: Posts drove 74% of reach, reels contributed 9.7%, stories 16%.
Testimonial
“Partnering with Katha has been a game-changer for my brand. Their team doesn't just manage content — they elevate it. From strategy to execution, every post is on-point, on-brand, and built to perform. They have been an absolute asset to our hotel. Their dedication to understanding our brand, capturing the essence of our guest experience, and delivering high-quality content — always on time — is truly impressive.”
Dheeshana Ameresekere
Managing Director
The Theva Residency
Conclusion
Through a combination of intentional storytelling and structured social activity, Theva Residency has shifted from a quiet digital presence to an engaged, growing community of travelers seeking mindful luxury. With reach steadily increasing, Theva is now well-positioned to attract global audiences looking for a boutique retreat in the heart of Sri Lanka.
